SFA vs. CRM: How to choose
By Dor Yasur, MBA
A really common mistake among executives is believing that CRM (Customer Relationship Management) and SFA (Sales Force Automation) are the same thing, despite being completely different applications in reality.
Dor Yasur, tells us how to choose the ideal software.
With this e-book you’ll learn:
- Why CRM is customer-focused and SFA is focused on the sales process;
- How to choose the ideal software;
- How to identify the needs of the business and meet those needs using CRM or SFA;
- How to establish a well-defined implementation process.
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